Martin Casson

Senior Creative / Creative Director

Martin Casson

World's first thread sourced YouTube ad

YouTube wanted to showcase its true view format and in conjunction with D&AD promote diversity within the industry. We had a £5k budget and 48 hours to produce our response: the worlds first thread sourced ad (filmed using Face Swap live on an iPhone) and invited anyone to help write our ad in the comments section below. In 7 days it received over a thousand comments on the D&AD channel.

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Batch #1 Summer now in Winter