Martin Casson

Senior Creative / Creative Director

Martin Casson

Ex-Pat voting campaign

How many campaigns can say this?
This particular campaign was so successful, it directly contributed to a change in UK law increasing expats' voting rights from 15 years to life.
We were asked by The Cabinet Office (an impartial government office) to increase the number of British ex-pats abroad registering to vote in the May 2015 General Election (from 23,000 in 2010) to a whopping 100,000. A highly ambitious target in their view.
We were given 48 hours to respond to the brief and then a further 10 days to deliver the campaign which ran globally for 2 weeks across multiple channels. The news came in the day before the election: we had 127,000.
The campaign won an IPA effectiveness award.


  • For UK Government

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