Martin Casson

Senior Creative / Creative Director

Martin Casson

Martin Casson

Senior Creative / Creative Director, London, UK

Big ideas creative with industry recognised craft skills.

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For the past 25 years I have worked at some of London’s most awarded and successful agencies, including AMV-BBDO, M&C Saatchi, Rainey Kelly, Grey, Ogilvy among many others. I am currently at The&Partnership.
Throughout my career I have always sought to work with, and learn from, the industries leading talents and the best clients possible. And as a result have won my fair share of awards along the way.
Beyond this, and perhaps what my site won’t necessarily reveal, is that I have quite a diverse background, range of experience and interests.
After leaving AMV I spent 2 years in-house as Christie’s creative director for Europe where I oversaw all creative output including marketing and promotion for 250 sales per year as well as numerous publications and editorial content pieces including weekly Interior Sales at Christie’s South Kensington.
I then joined branding and new brand start-up specialist Antidote as partner and Creative Director where I launched the UK’s first pro-cycling team Sky and helped launch cycling apparel brand Rapha.

More recently I spent 4 months working with US tech start-up Surprise.com in Lviv, Ukraine, overseeing the design, illustration and animation content of their app and online product platform.
I am passionate, enthusiastic and motivated to do ‘the best for the most with the least’, to borrow a phrase from my favourite design duo Charles & Ray Eames. My philosophy is one of relentless creativity. In the work I do, the work ethic I maintain and my embracing of new technology and new platforms for all forms of creative communication and expression.
Oh, and I drive around in a vintage Mercedes cycling team car with it's own instagram account @campagnolocar


Specialties

  • Big campaign ideas
  • Global creative platforms
  • Creating compelling images
  • Helping ideas come to life
  • Creating a unique campaign look
  • Creative strategy
  • Striking Art Direction
  • Photography
  • Working with younger teams
  • Design
  • Illustration