Martin Casson

Senior Creative / Creative Director

Martin Casson

Pizza Hut Delivery launch platform

Pizza Hut Delivery is a separate entity to the restaurant chain that shares it’s name. However America’s No1 Pizza delivery brand has very low awareness in the UK compared to Domino’s Pizza.

This pitch winning platform was a huge collaborative project from the team at Iris.

The strategy was simple. Occupy the space that Domino’s had vacated by becoming ubiquitous and ordinary – ‘sponsors of everything under the sun’ with a platform that celebrated delivering in surprising and rewarding ways.

Now that’s delivering!

The campaign incorporated many different strands, but concentrated on making the online ordering experience as rewarding as possible in a number of new and interesting ways which also spun out to include social, ambient and even a cheeky ‘take-over’ of the Domino’s Pizza online ordering platform.

Pizza Hut Delivery is a separate entity to the restaurant chain that shares it’s name. However America’s No1 Pizza delivery brand has very low awareness in the UK.

This pitch winning platform was a huge collaborative project from the team at Iris.

The strategy was simple. Occupy the space that Domino’s had vacated by becoming ubiquitous and ordinary – ‘sponsors of everything under the sun’ with a platform that celebrated delivering in surprising and rewarding ways.

Now that’s delivering!

My partner and I contributed the line and various activation, tech and social ideas to the overall effort.

Instagram stories used to turn live voting into fun videos

Cheeky guerilla ambient posters parked outside Dominos delivery outlets

Gameifying the time it takes for your pizza to arrive.

Play Pizza Pursuit with your mates or family members to decide who get's the extra slice - delivered in it's own slice shaped box.

Customise your own deal bot to make ordering your Pizza even more fun

An app turns the Dominos ordering page into an opportunity to get a better deal from Pizza Hut Delivery.


  • For Pizza Hut Delivery

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