Martin Casson

Senior Creative / Creative Director

Martin Casson

What would you do with 4 more hours?

The Platinum card brand needed a more premium look than the global campaign illustration style we had developed, yet one that fitted with the brand DNA.
I worked with Tom Haugomat to create a more minimalistic design using large areas of white and negative space.

Four hours late hotel check-out. Just one of the many benefits of the Platinum card.
A simple yet potentially limitless campaign idea; literally anything goes here. And whatever you can think of it’s got to be more interesting than packing your suitcase hasn’t it?

  • Role Creative Director Art Director and writer

  • For American Express

  • Type Digital and digital OOH

Up Next:

Office team building anyone?